Welcome back boys and girls we are back on the paper trail. This time we are going to hit the text books hard with the new title called Persuasive Games: The Expressive Power of Videogames by Ian Bogost. Now as you can imagine this is a book for game designers who design video games. Whenever I read books talking about game design or game theory I tend to lose a little of myself in the process since I realize the process behind the curtain. So if you want to protect the innocence and play games for games sake do not look into these titles, however if you play games merely to study them (like myself) read on.
So this book talks about the essence of persuasion. What exactly it means to convince someone to go an either take action to do something or give an opinion on the means that the game presents itself. Now for the vast majority of the titles mentioned in this book you are going to not likely hear about in the past, since the topic of persuasion tends to go into either education, advergames, or political tones. However the core mechanics is as such that you can infer to use in other genres.
The core of the book is a discussion about how mechanics can be tweaked to the point to encourage an outcome that will make the player either do the appropriate action you want them to do (volunteer to support a local candidate), expose a fundamental flaw in the process something is using thus causing a call for action (boycotting Kinko's due to the poor practices they use) or even make social commentary that may influence people (eating healthy items is harder to do due to the food industry setting a premium on them).
The crux of the manner is simply writing the various procedures to influence the action that takes place to learn an inherent message that is not presented directly to the player, but rather inferred when analyzing the mechanics and drawing out a conclusion for it. Now as you might have guessed this can be a very powerful tool if used in the wrong hands. In all the cases the main message done took place and overall can either be a positive or negative message depending on how crafty the designers incorporate it. A great example pointed out by the book is the fact a beer company endorsed their beer to be incorporated into Tapper, a game which highlights the flaws of going out drinking.
At the end it poses the ultimate question of whether or not the creation of a game that's sole purpose is to convince the player to go and take a specific action. It leaves it ambiguous due to the nature of the titles of this book being both positive and negative in their messages, however ends with the notation that, as with all other media, we should know that the medium is doing this, realize why they are doing this, and then make our own decision to follow it or not.
This book allowed my analysis eye to open up a bit and made me go and look back at some titles that I actually own, one of which being Actraiser. The whole point of the game is to give your holy help to the various towns in the world by taking away the very threats given to them in the first place. However at the end of the game, once the ultimate threat is gone no one actually praises your deeds anymore and every city moves on to have a more free thinking environment then one governed by the God who actually created them. Is the game trying to convince me that religion is nothing more then a crux society uses to call for help, and once all them are gone will we forget about it?
All of these games are trying to convince you of something when you play whether they intended to or not, however the one point can be made is that in order to ensure the message gets sent correctly designers need to ensure that they are sending it correctly and as gamers we are recognizing this and take an informed stance on the issue rather to simply agree or disagree on it solely based on what the designers intended to be. If you are a game studier pick up this book. Next time will be...a novelization of a game. Which game will it be? Stay tuned to find out.
